Scotch whisky is one of Scotland's most enduring natural assets. Its roots are firmly embedded in Scottish history and traditions where it is an intrinsic part of everyday Scottish life.
The reach of Scotch Whisky is phenomenal reaching every part of the world, the demand from Asia is now truly astonishing. Distilled in a little more than one hundred distilleries dotted around the highlands, islands and glens of Scotland, and then exported to more than 200 markets around the world - an unrivalled reach for the product of just one relatively small country.
“Scotch Whisky is a product that has acquired a timeless mystique that has transformed this once- crude distillate of fermented barley into one of the marvels of the world. It is simply the world’s most successful spirit and most universally-known strong alcoholic drink”. Quote from ‘Scotch Missed’ Brian Townsend.